The Right Mobile Strategy
Simply having a mobile site is not enough. It has to be the right site, a site that people will actually use.
What to do?
1. You are not your users. Don't add features and content simply because you like it. Find out what your users want. Do research. Plan.
2. Keep learning about what your users want. What they want today may not be what they want tomorrow.
3. People use mobile sites differently than they use websites on a PC. Learn the difference.
4. Become a "user for a day." Forget your role of running the winery. Pretend you are a customer. Does your site give you what you want or are you wasting your time? If you are wasting your time, how do your customers feel about their time?
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Read more here
60 Million Mobile Buyers
Read more here
Mobile Commerce Jump Expected
Read more here
Mobile Sales and Free Shipping
Read more here
Mobile Purchases Way Up
Read more here
Engagement = Trust
Read more here
Mobile Sites Are Not Just Showcases
Read more here
Black Friday Good for M-Commerce
Read more here
Mobile Sales Slow to Take Off
Read more here
The Right Mobile Strategy
Read more here
Placement of QR Codes
Read more here
Are you digitally competent?
Read more here
What happens to Apple now?
Read more here
Make Mobile Easy
Read more here
Google and Moto Competitors
Read more here
Does Anyone Use QR Codes?
Read more here
Google to buy Motorola Mobile
Read more here
Mobile Usage Rapidly Changing
Read more here
Do people actually buy on Facebook?
Read more here
Types of mobile devices determined by users' ages.
Read more here
Will tablets become mobile commerce champs?
Read more here
The new realities of smartphone marketing
Read more here
Don't rely on just one approach to marketing to your customers.
Read more here
M-commerce is the fastest growing mobile channel.
Read more here
Consumers expect more from m-commerce than retailers are currently providing.
Read more here
It's NOT too early to think of how mobile commerce can help your Christmas sales.
Read more here
M-commerce will reach $6 Billion this year, but that's still only 2% of sales.
Read more here
Don't be content with just a share of the m-commerce pie. If you start now, you can practically have the whole pie.
Read more here