Tablet Users Increase Exponentially

The increasing number of tablet owners are willing to spend more time and money shopping online. This is an ongoing trend.

54 million people will own tablets by early next year. The dominant tablet is the iPad. By 2015, that number is expected to double to 108 million people or a full one third of the US population.

What do people do when online with a tablet? About 20% of all retail mobile traffic and sales is from tablets. 60% of all tablet owners have purchased goods with their tablet. 56% of tablet owners have downloaded shopping apps.

And mobile commerce is expected to grow. As of now, people buy more with their tablets than they do on the same company's regular website. They spend 10% to 20% more. And they are on their tablets an average of 1 hour and 35 minutes.

The conversion rate from PC users is 3%. But from users of tablets it's 4-5%.

This is before Amazon released its Kindle Fire, so expect shoppers to start using that tablet for shopping and these numbers will increase. This new Kindle is for more than just reading books. It has a fully operational browser and you can set it to read mobile sites in place of a PC site where a retailer or winery has both.

You can't escape the mobile trend anymore.

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