A recent study shows that 50% of Facebook users who follow a particular retailer have gone to its website through Facebook.
Two thirds of Twitter users have done the same.
Only a few consumers follow a retailer's blog, but those who do are far more likely to actually make a purchase.
So many people do use social media as an ecommerce funnel. Do you use social media? Do you plan on it? It's a very good source of new customers and increased business from existing customers.