Engagement = Trust
Do people trust mobile transactions to be secure? Apparently so, says a new report by the Ponemon Institute.
Initially with the start of e-commerce, people did not trust commerce on computers. Back in 2001 when consumers were first asked about credit card safety, most people did not trust it. Now most people do trust it.
But consistently, the fraud rates for e-commerce were very low even at the start. Retailers experienced a fraud rate of less than 1% over the years.
With mobile, many people even at the start will trust their mobile devices and sites to be secure.
Despite the relative newness of mobile, about one third of users in this study believe fraud risk to be lower on mobile.
What this study also noticed was that the more people engaged with others online, the more they trusted mobile security. This shows that engaging with your customers can help them trust you and allow them to make purchases from you. So don't just put your site out there and hope for the best. Relate to your customers. Talk to them. Use social media to build your trust and you will be rewarded for it.
Click here to read the complete story on Emarketer.
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