Engage, engage, engage. That's what retailers have to learn to do with their mobile customers.
According to Internet Retailer, "Smartphones are rapidly transforming the landscape and blurring the lines between online and in-store customer experiences."
What does this mean? It means putting as much information into the consumer's hands. QR Codes are like in-store displays and can link directly to promotional info.
Incentives provided via mobile devices encourage consumers to take action.
Use social media so customers have the ability and opportunity to talk to their friends and promote your products.
Let customers send you feedback. Even publish their comments on your site. It will enable others to trust you even more.