Mobile Purchases are estimated to reach $170 billion by 2015 That's up from $60 billion estimated for 2011.
A new report from Juniper Research made this prediction, and says there is an increasing awareness of the need for customers to have an integrated shopping experience among print, online, mobile and store-based campaigns. Customers will browse on one device, perhaps buy on another, or simply stop in to a nearby store to complete a purchase.
Vendors need to innovate continually as the market develops and becomes more competitive.