Fastest Growing Channel
M-commerce has grown by 25% in the past 6 months. If you wish to be part of this growth, having a strategy in place before you start would be a good idea.“Most retailers are still in early days of developing a strategy and don’t understand how important it really is,” said Peter Sheldon, senior analyst at Forrester Research.
What would your primary goal be?
Increase Revenue
Engage with customers
Beat the competition
Be an early adopter and be "with it"
A key strategy would be to ask your customers what their expectations are for a mobile platform.
Keep in mind that mobile commerce is expected to reach $31 billion by 2016 and that is considered a serious underestimate by many.
Click here to read the complete story by Mobile Commerce Daily.
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Read more here
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Read more here
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Read more here
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Read more here
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Read more here
The new realities of smartphone marketing
Read more here
Don't rely on just one approach to marketing to your customers.
Read more here
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Read more here
Consumers expect more from m-commerce than retailers are currently providing.
Read more here
It's NOT too early to think of how mobile commerce can help your Christmas sales.
Read more here
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