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Digital Competence


Digital IQ is a report on online competence that was recently published by Buddy Media.

This report analyzes major retailers and how well they do in mobile, social media, website, and digital marketing.

The distinction of "Genius" was awarded to Macy's, Victoria's Secret, and Nordstrom. These three companies were considered to have the best online competence, which included a significant Facebook presence as well as well-functioning websites and mobile apps.

In the first quarter of 2011, ecommerce grew more than twice the pace of overall retail. Soon there will be the haves (digitally competent) and the have-nots (digitally challenged).

Which one are you?

Click here to read the complete story from Chain Store Age.
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