Thanksgiving is next week. And an estimated 60 million consumers are planning to use their mobile devices to shop or seek retail information for this holiday.
What started out slowly (mobile commerce) is becoming a huge tsunami of shopping. As people become more comfortable shopping on a smaller screen, they are finding it extremely convenient and fast to find information about products they want and even to make purchases.
Whether they use a smartphone or an iPad, or other tablet, consumers are discovering mobile in a way that no one quite anticipated would happen so rapidly.
“The single most important message for marketers and retailers is that mobile phones will play the biggest role yet in fueling shopping activity this holiday season,” said Susan Kuo, North America head of marketing for mobile ad network InMobi, San Mateo, CA.
If you don't have a mobile site today, you won't get additional Thanksgiving sales now from mobile, but the sooner your mobile is live, the sooner you will reap the rewards.