M-Commerce to reach $6 Billion this year. But that's just 2% of sales.
What's holding m-commerce back? Retailers are confused. They don't quite know the best way to approach customers, so they remain paralyzed. But a smart retailer who makes the effort to understand how m-commerce can not only increase sales via mobile devices. This retailer also understands how an m-commerce site can boost in-store and web sales.
But as mobile becomes more ubiquitous and secure, even the forecast of only a 7% increase in mobile sales by 2016 may be a huge underestimate.
Considering the relatively small amount mobile will contribute to sales, should retailers give it that much focus?
Yes, because of its broader influence, according to "Media Post." Mobile commerce will transform retail, because the transparency of pricing will force others to be much better merchants or die. Click here to read the complete story from MediaPost.